Three people are sitting and chatting at a Coffee Morning. A person with short hair and wearing a white tshirt is holding a plastic drink cup. Next to them is a person in a black tshirt holding a plate with food and a plastic drink up. Behind them are other people at the event. They appear to be in an outdoor basketball court.

Our objectives

Our strategy process was brimming with ideas. There are so many choices we could make but we can’t do it all. We asked ourselves important questions to help choose where we can have the greatest impact.

Real focus for change

We asked ourselves these important questions: Who needs us most? Where are people really struggling? What are the biggest barriers to care we need to take down? Answering these has helped us focus on four objectives to help achieve our vision.

 

The number one.

Reach everyone, especially those who need us most

Too many people in the UK aren’t getting the cancer care they need. Often, they’re the ones who need us most. We must change how we support people with cancer, so we can stay on hand for everyone, while being a real force for good for those having the toughest times.
The number two.

Make cancer care fair for everyone

Right now, too many people are hit harder by their cancer diagnosis or left behind by services because of who they are or where they live. The differences between the very best and very worst care are unacceptable. We must reduce these gaps so everyone gets the best.
The number three.

Offer more personal support

Lots of people with cancer have other needs or health problems too. Arthritis, anxiety, hearing loss, diabetes and many other conditions make a difference to how cancer impacts them and the help they need. The NHS isn’t joined up enough to offer more personalised care, so we must go further to get to know each person with cancer and get the right care for them.

The number four.

Better care everywhere

Too many people aren’t getting the treatment or support they need because it isn’t available where they live, or it’s only available for certain types of cancer. We must work with others to make sure the same treatment and support is accessible to everyone across the UK.

Read more about our strategy

Our new organisational strategy sets out how we’ll fight even harder to make every pound you raise count for even more. With your help, we’ll transform cancer care for good. 
Two men are playing dominoes on a table inside a large conference room. Behind them are other tables with people playing dominoes and chatting. They are all members of the Pineapple Club in South East London.Two men are playing dominoes on a table inside a large conference room. Behind them are other tables with people playing dominoes and chatting. They are all members of the Pineapple Club in South East London.
We’re getting to work right away
We’ve already rolled up our sleeves and started charging towards our goals. Here’s what we’re doing today, and where we’re heading next.
Gemma Peters with long brown hair, smiling at the camera in a blue outfit.Gemma Peters with long brown hair, smiling at the camera in a blue outfit.
A note from our Chief Executive
Our Chief Executive, Gemma Peters, shares her thoughts on our strategy and our commitment to demanding better for people living with cancer. 
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Download our strategy
You can read more detail about Macmillan's strategy and how we're going to spark a revolution in cancer care by downloading our printable version.
More about our strategy