Fundraising after your event
Share your good news
Shout it from the rooftops! Whether you’ve just completed your first marathon, jumped out of a plane or smashed your bake sale, we hope you feel an enormous sense of pride and achievement. Now it’s time to let everyone know. Not just those people who have already made a donation but through all your personal networks.
Thanking your supporters
Thank you! These two simple words can mean so much to people and help make them feel valued. We also want to say a big thank you to you too!. As you may know, 98% of all Macmillan’s income comes from donations, so we really couldn’t do what we do and support people living with cancer without the efforts of people like you.
We also know that fundraising is never an individual task. It’s friends, family, colleagues, your wider social network and maybe even complete strangers, who have supported you along the way. We know that you will want to thank them too.
Explain the impact to Macmillan
As we've just mentioned 97% of Macmillan's income comes from donations. But what does that money mean that Macmillan can do for people living with cancer. It's a great question and below are just a few ways in which your fundraising helps, that you can share with your supporters.
- £9 could pay for 10 copies of our most popular booklet, Help with the Cost of Cancer, potentially helping a person affected by cancer understand the benefits and financial help they could access.
- £20 could pay for 50 copies of our Physical Activity and Cancer booklet – written for people living with or beyond cancer who want to know more about the benefits of being physically active and how to stay safe.
- £49 could help the Cancer Information Nurse Specialists on our Macmillan Support Line deal with a call or web enquiry, providing support with a wide range of specialist information such as how to manage side effects, treatment options, living with cancer, and coping with grief.
- £105 could support our Energy Advice Team to run the Energy Advice service for 1 hour. In this time, they could, on average, deal with 4 individual cases.
- £181 could provide emotional support to one person living with cancer for around eight weeks, through ongoing and regular telephone sessions with one of our Macmillan Buddies.
- £247 could pay for a Macmillan Information and Support Manager for 1 day to staff a Macmillan Information Centre.
- £483 could help run our Online Community forum for 1 day. In this time, 2,398 people affected by cancer in the UK can give emotional and practical support to each other on anything to do with cancer – from treatments, to coping with everyday life, to the death of a loved one.
- £831 could support our Cancer Information Nurse Specialists to run our Macmillan Support Line phone service for 1 hour. In this time, they could answer 17 calls and web enquiries from people and provide a wide range of specialist information such as how to manage side effects, treatment options, living with cancer, and coping with grief.
Explain the impact to you
Call them up
A quick phone call to say thank you can add a really nice personal touch and will make your supporters feel really valued.
Post a thank you video
There may be plenty of people who have supported your fundraising that you don’t know that well / at all. Consider filming a quick thank you video that you can post on your fundraising page. A really nice touch to let them know how much their support means to you.
One last ask
You might be surprised how many donations come in after your event day. There’s nothing people like hearing more than when you have achieved your goal. You should rightly feel proud, and your extended network will rightly be proud of you too. News of your success is likely to inspire people to donate if they haven’t done so already, and you might even find that people who have made a previous donation feel inclined to donate again.
So, post about your event on social media one last time. Send that last email to your work colleagues telling them what you’ve managed to achieve and include pictures too. Shout loud and shout proud because you’ve done it!